We are seeking a driven, community-focused, and results-oriented Sales Manager to take London's premier Jiu-Jitsu studio to the next level. This is more than a sales role—it’s an opportunity to build a movement, champion the talent of their world-class coaches, and firmly establish the studio as the go-to destination for Jiu-Jitsu in London.

You’ll be responsible for membership growth, local partnerships, and bringing in new members who want to train at the highest level or develop a new skill set. You will build sales strategies, curating a thriving community of dedicated practitioners, and work closely with the coaching team to ensure every new member is set up for success.

If you’re passionate about martial arts, community-building, and sales, this is your chance to make a real impact.

● Salary: £40,000 base + OTE

●Commission - great commission incentives

● Working Hours: 40 hours p/w (minimum)

● Leave: 25 Days per annum (plus bank holidays).

The Role...

Growing the Jiu-Jitsu Community & Driving Membership Sales

• Develop and execute innovative sales strategies to attract new members, fighters, and hobbyists alike.
• Build relationships within the local martial arts and fitness scene—engaging with athletes, businesses, and influencers to position the studio as the top training facility in London.
• Champion the calibre of their coaches—ensure new members understand the elite level of training on offer and what sets the studio apart.
• Convert inquiries into committed members through a consultative, passionate, and high-energy sales approach.
• Host open mats, trial sessions, and showcase events to bring in new faces and integrate them into the Jiu-Jitsu community.

Forging Partnerships & Elevating the Studio’s Reputation

• Develop strategic partnerships with local businesses, schools, corporate clients, and sports teams to promote Jiu-Jitsu as a lifestyle and training discipline.
• Collaborate with the marketing team to ensure the brand is reaching the right audiences across London’s martial arts scene.
• Represent the studio at competitions, seminars, and networking events, building credibility and attracting serious practitioners.

Community Engagement & Member Retention

• Cultivate a welcoming, inclusive atmosphere—making the studio a second home for both new and experienced members.
• Work with coaches to tailor membership packages that meet the needs of different levels—whether competitors, hobbyists, or complete beginners.
• Check in with members regularly, ensuring they’re progressing, engaged, and part of the community for the long term.
• Create a referral and ambassador program to turn existing members into passionate advocates for the studio.

Data-Driven Sales & Business Growth

• Track and analyse key performance metrics—membership numbers, retention rates, lead conversion, and revenue growth.
• Use CRM systems and sales tools to optimise lead conversion and customer experience.
• Regularly report on sales performance, adjusting strategies to stay ahead of market trends and maximise membership growth.

The Person...

Experience & Qualifications

• Proven track record in a sales or business development role, ideally within fitness, combat sports, or a premium lifestyle brand.
• Experience in community-building and partnership development.
• Strong knowledge of (or deep passion for) Jiu-Jitsu, martial arts, or combat sports.
• A network within the London fitness or martial arts community is a bonus.

Skills & Mindset

• Sales-Driven: You thrive in a target-driven environment and know how to convert leads into loyal members.
• Community Builder: You love connecting people, creating networks, and building a movement.
• Passionate About Martial Arts: You understand the Jiu-Jitsu culture and can speak authentically about its benefits.
• Relationship-Focused: You build trust and rapport naturally, both with new clients and long-time practitioners.
• Strategic & Data-Savvy: You think big-picture, track performance, and adjust strategies to ensure sustainable growth.
• Creative & Proactive: You bring fresh ideas, innovative marketing tactics, and enthusiasm to everything you do.

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.