A unique opportunity awaits you to join a bold and mission-driven fitness brand as Content Manager. Working at the intersection of brand storytelling, digital engagement, and creative production, this role is perfect for a hands-on content specialist passionate about wellness, community, and culture. You’ll play a pivotal role in shaping how the world sees and connects with the brand—translating the energy of their gyms, their  coaches, and their members into compelling digital experiences.

The Role:

● Salary: £40,000

● Working Hours: 40 hours (3 on site, 2 at home)

● Prior content creation experience in fitness, wellness, or lifestyle brands preferred

Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation.

Reporting to:

• The Marketing Manager

The Role...

1. Content Creation & Brand Storytelling

• Capture authentic moments from across the brand's community—highlighting transformations, culture, and everyday life inside the gym.
• Lead production across all core content formats: photography, short-form video, motion graphics, podcasts, and design assets.
• Adapt creative to suit platform-specific needs for Instagram, TikTok, YouTube, LinkedIn, podcast, and email channels.
• Ensure all content aligns with the brand's tone of voice, visual identity, and brand purpose.

2. Content Planning & Publishing

• Own and manage the content calendar, ensuring alignment with marketing campaigns, events, and seasonal moments.
• Attend weekly marketing planning sessions to propose ideas, evaluate content performance, and schedule upcoming content.
• Ensure timely execution of posts, stories, and videos across channels—with attention to consistency and quality.
• Spend at least one day per week in-gym to stay connected to team culture and capture real-time, authentic content.

3. Strategic Brand Development

• Actively contribute to the brand's evolving Three Ms strategy:
  • Market – Understand our core audience and emerging trends.
  • Message – Develop tone, storytelling, and content themes that reflect our values.
  • Media – Maximise the potential of each digital platform.

• Provide creative input into wider brand campaigns, collaborations, activations, and influencer partnerships.
• Stay up to date on cultural trends, emerging formats, and platform updates to keep Foundry content fresh and relevant.

4. Community Engagement & Growth

• Respond to social media comments, DMs, and enquiries using the brand's tone and ethos.
• Support relationship building with brand-aligned influencers, ambassadors, and partners.
• Help foster a genuine, values-led online community—not just follower growth.
• Engage actively across platforms to build trust, loyalty, and word-of-mouth referrals.

5. Content Performance & Insights

• Track and analyse key content metrics across platforms.
• Share insights and recommendations in weekly and monthly marketing meetings.
• Assist in the development of reports that tie content performance to broader marketing KPIs such as lead generation, engagement, and brand awareness.
• Monitor competitor content trends and share key learnings with the wider team.

Success Metrics

• Consistent delivery of high-quality, on-brand content across all key platforms
• Tangible growth in social media engagement, follower count, and brand reach
• Strong alignment between content activity and overarching marketing and sales objectives
• A well-defined and distinctive digital brand voice within the premium fitness space
• Collaborative working relationships with internal teams, creative agencies, and strategic partners

The Person...

• 3+ years of experience in content creation, digital marketing, or social media management, ideally within the wellness or fitness space
• Strong visual storytelling skills with a portfolio showcasing photography, video, or design
• Proficient across platforms including Instagram, TikTok, YouTube, LinkedIn, and email marketing
• Comfortable using creative tools such as Adobe Creative Suite, Canva, or CapCut
• Excellent copywriting and editing skills with a strong grasp of tone and brand voice
• Highly organised, with experience managing content calendars and deadlines
• Energetic, self-motivated, and a natural team collaborator
• Passionate about fitness, coaching, and creating meaningful community-driven content

If you're a content creator with a passion for storytelling, fitness, and building communities—this is your chance to be part of something powerful.

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.