A leading fitness brand is looking for a Marketing Executive with a passion for creating engaging social media and email campaigns that resonate with their audience. This role is ideal for someone who loves crafting compelling content and wants to make a real impact in building brand awareness and driving leads or sales.

The Marketing Executive will work closely with the team to elevate the brand, increase engagement, and drive measurable results through creative campaigns. If someone has a strong passion for digital marketing and a desire to create content that truly connects with the audience, this could be the perfect role.

The Role:

• Salary: £40-45,000 base 
• Working Hours: 40 hours per week

Reporting to:

• The GM

Key Responsibilities

The Marketing Executive will play a critical role in increasing brand visibility and driving membership growth through the creation of engaging content across social media and email marketing platforms. This hands-on role will offer the chance to work with a dynamic team, experiment with new ideas, and implement creative campaigns that bring the brand’s vision to life.

• Content Creation & Campaign Execution:
  • Develop and execute social media campaigns that align with brand objectives and engage the audience.
  • Create compelling email marketing campaigns to promote events, nurture leads, and keep the audience informed.
  • Produce engaging visuals and copy for social media posts, newsletters, and promotional content using tools like Adobe Creative Suite (Photoshop, Illustrator, etc.).
  • Collaborate with the content team to create on-brand, creative assets that resonate with the audience and encourage engagement.
• Community Engagement & Brand Awareness:
  • Build and nurture relationships with followers and customers through regular, engaging social media interactions.
  • Respond to comments and messages promptly, maintaining a consistent and friendly brand voice.
  • Participate in planning and executing events, pop-ups, and other brand activations that strengthen community relationships and enhance brand visibility.
• Social Media Management:
  • Manage social media platforms (Instagram, Facebook, Twitter, etc.), ensuring consistent content posting that engages the target audience.
  • Schedule and plan content in advance, ensuring campaigns are timely and relevant to the audience.
  • Keep an eye on trends and relevant conversations within the community to ensure the brand stays top-of-mind and relevant.
• Email Marketing & Newsletters:
  • Design and send regular email newsletters to keep customers engaged and excited about upcoming offers, events, and news.
  • Segment email lists to ensure targeted and personalised messaging that speaks to different customer groups.
  • Design visually appealing email templates that align with brand guidelines and encourage higher engagement rates.
• Collaborate & Innovate:
  • Work with the marketing team to brainstorm new content ideas, promotional campaigns, and strategies to increase engagement.
  • Stay informed on the latest trends in social media and email marketing, applying fresh strategies to keep the campaigns engaging and effective.

The Person:

The ideal candidate for this role will be a creative, proactive marketer who loves content creation and connecting with audiences in an authentic and engaging way. They will thrive in a fast-paced environment, enjoy collaborating with a team, and have a passion for creating content that makes a real impact.

Essential Skills & Experience:

• Proven experience in social media marketing, content creation, or email marketing (experience in fitness, lifestyle, or hospitality industries is a plus).
• Strong writing and copywriting skills with the ability to craft engaging, brand-aligned content.
• Proficiency with visual content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Familiarity with social media platforms (Instagram, Facebook, Twitter) and email marketing tools (e.g., Mailchimp, Klaviyo).
• Excellent communication skills, with the ability to create relatable and engaging content.
• Highly organised with the ability to manage multiple campaigns and meet deadlines.
• Experience in the fitness, wellness, or lifestyle industries.
• Basic knowledge of SEO or digital marketing strategies.
• A passion for fitness and wellness.

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.