A fast-growing health and wellness food brand is seeking an exceptional Creative / Content Strategist to lead storytelling and content across all channels. This is a hands-on, strategic role for someone who lives and breathes creativity, innovation, and engagement, with a talent for building campaigns that inspire, connect, and convert.

The Creative / Content Strategist will lead the social and marketing team, shaping the brand’s voice, content direction, and creative campaigns. The ideal candidate thrives in a fast-paced, innovative environment, and is passionate about transforming the way people experience health, wellness, and food.

The Role:

● Salary: £60-70,000

● Working Hours: 40 hours p/w 

• EMI share option scheme.
• 25 days holiday + bank holidays.
• Hybrid working
• iPhone and MacBook provided.
• PureGym & subsidised ClassPass memberships.
• Monthly team learning sessions and skill development courses.
• Cash bonus for completing 50+ workouts in a quarter.
• 1 charity day per year.
• A sports wearable budget.

Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation.

The Role...

Creative Leadership & Strategy

• Lead the development of a compelling, consistent brand narrative across social, digital, email, app, and experiential marketing channels.
• Inspire and manage the content and social media team, guiding creative campaigns from concept to execution.
• Innovate and push creative boundaries, bringing fresh ideas and formats to drive engagement and brand awareness.
• Translate marketing objectives into story-driven, audience-focused content strategies that deliver measurable results.

Content Production & Oversight

• Oversee the creation of high-quality content including photography, video, motion graphics, copy, and social media assets.
• Ensure all content aligns with brand tone, visual identity, and strategic objectives.
• Collaborate with designers, copywriters, and external agencies to produce campaigns that resonate with target audiences.
• Maintain a content calendar, ensuring campaigns are timely, integrated, and impactful.

Campaign Management & Performance

• Develop, implement, and track multi-channel campaigns to drive customer engagement, acquisition, and retention.
• Analyse campaign performance, using insights to optimise content and inform future creative strategies.
• Collaborate with marketing, product, and operations teams to ensure campaigns support business goals and key launches.

Innovation & Trends

• Stay ahead of industry trends, emerging platforms, and new creative approaches to ensure the brand remains cutting-edge and culturally relevant.
• Test and introduce innovative formats, interactive content, and storytelling techniques to engage and grow audiences.

The Person...

• Proven experience as a content strategist, creative lead, or similar role, ideally within lifestyle, wellness, or consumer-focused brands.
• Exceptional storytelling skills, with the ability to create content that resonates and inspires.
• Highly creative, innovative, and able to lead a team in developing campaigns that stand out.
• Videography experience.
• Hands-on experience with social media, digital marketing, and content production.
• Strong understanding of content performance, analytics, and optimisation.
• Excellent communication, leadership, and project management skills.
• Passionate about health, wellness, food, and community-driven experiences.

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.