An award-winning, high-growth FMCG challenger brand is seeking an exceptional Head of Wholesale & Field to accelerate its expansion across the UK. Operating at the intersection of impulse retail, fitness and wellness, the business has established itself as a category leader within natural energy and is recognised for its strong sustainability credentials.

This is a pivotal leadership role, responsible for driving commercial growth across wholesale, gym and field sales channels while building best-in-class execution on the ground.

The Basics:

● Salary: Competitive, experience dependent
● Working Hours: Full-time
● Location: London, hybrid available
● Reporting to: Head of Sales
● Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences
 

The Role...

1. Wholesale + Account Leadershop

• Own and grow key wholesale accounts across impulse and sport/fitness channels

• Develop and execute joint business plans with strategic partners

• Drive distributor performance, particularly across major UK metro areas, with clear availability and distribution targets

• Negotiate trade terms, pricing, and promotional investment to balance growth with long-term profitability

• Act as the internal voice of the customer, influencing commercial and strategic decision-making

2. Field Sales + Team Leadership

• Lead, inspire, and develop a high-performing national field sales team

• Build and deliver a structured expansion plan for field headcount, with clear ROI and performance metrics

• Establish best-in-class in-store execution across convenience, grocery, and fitness environments

• Set, track, and optimise KPIs focused on distribution gains, execution standards, and activation quality

• Coach and develop team members to consistently exceed commercial and execution targets

3. Fitness + Wellness Growth

• Own relationships with sport and fitness wholesalers, driving volume across premium gyms, independents, and health-focused retailers

• Build and scale a dedicated gym strategy to secure long-term presence in a competitive fitness landscape

• Identify and win new national gym and leisure accounts

• Collaborate closely with marketing teams to deliver impactful fitness-led activations, events, and affiliate programmes

• Leverage industry networks of personal trainers, gym owners, and fitness influencers to amplify brand presence

4. Commercial Strategy + P&L Ownership

• Full ownership of the wholesale and field channel P&L

• Drive profitable growth through disciplined forecasting, investment planning, and ROI management

• Use commercial data and insights (e.g. EPOS, Nielsen, Kantar) to inform strategy and decision-making

The Person...

• Minimum 3+ years’ experience in FMCG, ideally within impulse, sports retail, or wellness

• Proven experience managing national accounts and/or leading field sales teams

• Strong commercial acumen with demonstrable P&L ownership

• Confident negotiator with a track record of building long-term customer partnerships

• Highly data-literate, comfortable using EPOS and syndicated data to drive action

• Inspirational, hands-on leader with the ability to motivate and develop high-performing teams

• Strategic thinker with a strong executional mindset

• Genuine passion for health, fitness, and sustainability

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.