An exciting opportunity awaits an ambitious and commercially savvy leader to take the reins as General Manager of a brand new Reformer franchise opening in East London this summer!

As General Manager, you’ll oversee the seamless operation and commercial performance of this first-of-its-kind site, leading a passionate team to deliver exceptional member experiences and drive business growth. This role demands a balance of operational excellence, strategic thinking and authentic connection to movement — particularly with an understanding or background in reformer and/or group exercise.

The Role...

● Salary: £40-£60k, depending on experience.

● Working Hours: Full-time, flexible across weekdays and occasional weekends

● Opportunity to work directly with the founder and run the space as your own!

● Reporting to: The Founder

Responsibilities:

1. Team Leadership & People Management

• Recruit, onboard, train, and lead a high-performing team across all departments.

• Create and maintain a positive, customer-first and safe work environment.

• Set clear expectations, conduct performance review, and manage development plans.

• Establish strong team culture and accountability, supported by clear communication and regular team meetings.

2. Member Experience & Community Building

• Regularly engage with members to gather feedback, resolve concerns, and build strong relationships.

• Ensure a consistently exceptional member experience, rooted in customer service, community, and quality.

• Lead a culture of hospitality where every guest feels welcomed, supported and inspired.

3. Operational Excellence

• Oversee all daily club operations including front of house, fitness floor, maintenance and housekeeping.

• Implement and continually refine internal processes and systems to maximise operational efficiency.

• Ensure full compliance with health and safety regulations, including daily and weekly checks and documentation.

• Lead on scheduling, rotas and staffing plans to optimise resource utilisation and service coverage.

4. Financial Management & Reporting

• Manage all financial aspects of the club including forecasting, budgeting, cash flow, and cost control.

• Monitor the P&L, ensuring profitability targets are met and exceeded.

• Conduct regular performance analysis and reporting, recommending and initiating corrective actions where needed.

• Ensure tight control of accounts payables and manage supplier relationships effectively.

5. Sales & Business Development

• Drive membership sales strategy across individual and corporate channels.

• Set and oversee sales targets, commission structures and incentive plans for the team.

• Come up with marketing campaigns across a range of channels to drive growth and membership.

• Identify new opportunities for growth through partnerships, events and community outreach.

6. Quality Assurance & Process Improvement

• Analyse trends and customer feedback to proactively improve systems, workflows, and touch points.

• Monitor service standards, identify gaps, and take action to enhance delivery across all departments.

• Champion operational innovation by regularly reviewing processes for scalability and effectiveness.

The Person:

• Experience in senior operations or general management within a high-end fitness, hospitality, or wellness setting

• Proven track record of leading diverse teams to deliver strong commercial and service outcomes

• Strong understanding of fitness and lifestyle trends, with a passion for elevating customer experience

• Commercially astute with excellent budgeting, reporting, and financial control capabilities

• Exceptional leadership, interpersonal, and communication skills

• Highly organised, proactive, and comfortable managing multiple priorities in a fast-paced environment

• Entrepreneurial mindset with a desire to build, scale, and leave a lasting legacy.

Success Metrics:

• Delivery of consistent and profitable financial results across revenue streams

• Achievement of membership acquisition, retention, and satisfaction KPIs

• High levels of team performance, engagement, and staff retention

• Smooth, efficient club operations with full compliance and service excellence

• Creation of a strong, inclusive, and positive club culture that reflects brand values

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.