A fast-growing, mission-led FMCG brand within the health, wellness, and sustainable consumer space is hiring a Graduate Business Development Executive (Retail) to accelerate its presence across the UK retail landscape.

This is a hands-on, field-based graduate role designed for someone who is hungry, commercially curious, and not afraid to get on the shop floor. You’ll be out visiting stores, starting conversations, negotiating space, and representing the brand face-to-face in retail environments.

If you’re looking for a true entry point into FMCG retail sales and want responsibility, autonomy, and exposure from day one, this role offers a strong foundation for a long-term commercial career.

The Basics:

● Salary: £28k-£30k

● Level: Graduate/entry-level opportunity!

● Working Hours: Full-time

● Location: London, with travel around the capital as part of role

● Reporting to: Head of Sales

● Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences
 

The Role...

1. Retail Activation + Account Growth

• Own and drive growth across a defined London territory, managing multiple retail accounts

• Proactively visit stores to secure shelf space, off-fixture displays, and new product listings

• Increase brand visibility across grocery, convenience, and quick-service retail outlets

• Confidently prospect, pitch, and win new retail accounts through in-person selling

• Support local retail promotions, launches, and in-store campaigns

2. Relationship Management

• Build strong, professional relationships with store managers, supervisors, and independent retailers

• Be a visible, reliable presence in stores — representing the brand on the ground

• Collaborate with internal teams to execute in-store activations, sampling, and promotional missions

• Communicate the brand’s mission, values, and product story clearly and consistently

3. Learning + Development

• Dedicate time each week to a personal commercial project focused on driving incremental sales

• Learn the fundamentals of retail sales, negotiation, merchandising, and category management

• Gain hands-on exposure to account development, route planning, and field sales execution

• Build a strong foundation for progression within FMCG sales or commercial teams

The Person...

• Recent graduate or post-graduate (this role is not suitable for experienced FMCG or retail professionals)

• No prior FMCG or field sales experience required — attitude, resilience, and drive are essential

• Tenacious, proactive, and confident, with the ability to handle rejection and keep pushing

• Comfortable approaching store staff, pitching in person, and negotiating space

• Strong interest in retail, FMCG brands, consumer products, or sustainability

• Enjoys being out in the field and thrives in a fast-paced, target-driven environment

• Organised and self-sufficient, with strong time management and route-planning skills

• Personable, professional, and comfortable representing a brand independently

• Curious, coachable, and motivated to build a long-term career in FMCG, retail sales, or commercial strategy

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.